Anna Chen

Anna Chen is a digital marketing strategist focused on aligning digital execution with measurable business performance. Her expertise spans paid media, analytics, CRM strategy, and content development, with an emphasis on structured growth and operational clarity.

She has led integrated campaigns generating over 139,000 impressions, 20,000+ clicks, and 143 qualified conversions while maintaining efficient acquisition costs. Through GA4 analysis and structured HubSpot lead scoring implementation, she improved user engagement metrics by more than 80 percent and strengthened marketing pipeline visibility.

In addition to her industry work, Anna serves as a Teaching Assistant in Digital Marketing at San Diego State University, where she mentors students and contributes to curriculum development. Fluent in Mandarin, Cantonese, and English, she brings a global perspective to strategic marketing initiatives.