Isa Grimes

Isa Grimes is a seasoned marketing executive and strategic growth leader with over 22 years of experience driving digital transformation, go-to-market strategy, and revenue acceleration across global organizations.

Throughout his career, he has led integrated marketing functions spanning brand, demand generation, marketing automation, analytics, account-based marketing, and global communications. In senior leadership roles at organizations including Endpoint Clinical, IQVIA, Thermo Fisher Scientific, and Cognizant, he has overseen multi-billion-dollar portfolios, built cross-functional marketing centers of excellence, and implemented data-driven strategies that convert brand mindshare into measurable market share. During his seven years at Cognizant, one of the world’s leading global consulting firms, he headed digital marketing strategy across West Coast vertical accounts, partnering with enterprise clients to align digital transformation initiatives with measurable business outcomes.

As the Founder of Dymes Consulting, Isa brings executive-level strategy to growth-stage and enterprise organizations alike. His approach integrates business objectives, customer insight, digital infrastructure, and performance measurement to create scalable marketing systems aligned with revenue goals.

In addition to his industry leadership, Isa serves as an Adjunct Lecturer in Marketing at San Diego State University, where he teaches senior-level courses in Digital Marketing, Go-to-Market Strategy, Analytics, and B2B Marketing, bringing a real-world CMO perspective into the classroom.